About STYLE=

We believe that for business professionals, "grooming" is not just about outward appearance, but

an important part of one's style that reflects one's attitude and values.
It may be only a small difference.

But that difference can change impressions, build trust,

and eventually change the results of your work, and even your life itself.

"Leave your business style to us."

It is with this thought
that we named our company STYLE=.

私たちのルーツ

STYLE= was founded in May 2010.
Its founder, Ishizawa, originally started his career in product design.

He worked on product development for major corporations at a design firm in Osaka, known as one of the "toughest."
He lived a life of intense training, working from morning until late at night, 360 days out of 365, before transitioning to the apparel industry.
Based on his experience in creating cutting-edge designs, he incorporated new technologies and ideas into apparel, challenging traditional artisans to create "new and exciting" products unlike any other.
During this process, a certain "realization" came to him.
"A little bit of thoughtfulness and playfulness can brighten the user's mood, make them feel happy, and give them a positive drive for their work."
This realization was the origin of STYLE=.
For example, you often see them now, but belts with laser-engraved designs on the buckle, or sparkling Swarovski crystals to stand out at a party. Those kinds of belts were developed and introduced to the world by us.
I wanted to introduce such "unprecedented business accessories" to the world with my own hands.

And through that,

I wanted to increase the number of moments where people could think, "Work might be fun."
With that strong desire, I launched this brand.
STYLE= believes that even a small positive change

can gradually transform work and life.

We continue to this day to "create products that resonate with the feelings of working people."

Our Philosophy

STYLE= is more than just a brand that provides "things to wear."
What we want to deliver are moments
when your heart suddenly lifts, as you think,
"My work went well" or "I'm glad I did that."
We want to be a presence that quietly, yet surely, supports you in your professional life.