We are promoting the development of new products for business card holders and coin cases.
This time we focused on
First-class Japanese technology
That's why I went to Nadaya Co., Ltd., a factory with super veteran craftsmen who have been on the road for 50 years.
leather selection
Emboss, shrink, glass, oil, slime...etc
there was anything
Among them, I tried to select the smell and feel, aiming for something that brings out the leather-likeness to the fore .
I just chose the leather you see unfolding in the photo below.
A very popular factory with a 3-month waiting period
Choose the leather, decide on the outline of the product design, and place the order!
I thought
"When are you coming up?"
I asked.
"About 90 days "
There are so many orders from various places, so it seems that it will take that much.
That's a sign of good skill.
(By the way, it seems that the defective product rate is amazing 0% )
Considering the quality, it will be a suitable item to give as a gift.
I hope you look forward to Christmas.
I think.
State of manufacture
Prototype
When we actually used the samples we received, we found areas that needed improvement and flaws in the design, and made five revisions.
There are 5 colors, so I haven't checked the others, but if you show me a part, it looks like this.
Business card holder and coin case.
The coin case is relatively orthodox, but the business card holder has a sharp design.
I think you can see the skin color part.
The purpose is to prepare a pocket so that you can put things in an S-shaped cut and to show off the color of one point.
In addition, the S-shaped cut subtly includes the meaning of a brand logo that resembles the "S" in STYLE=.
High-grade Italian leather x 50 years of craftsmanship
We chose Italian leather, which has a "leather-like" feel to the touch, gloss, and smell.
The colors are red, navy, and brown, as shown in the picture.
Black and khaki not shown in the photo.
I received a color swatch like this.
Nume leather is used for the interior because it is the closest to the original appearance.
↑ Nume leather. It's OK if you think it's leather without embossing or surface treatment.
Most of STYLE='s best sellers so far have been embossed.
In a sense, I think it was more of an "artificial" beauty with human touches such as embossing, rather than a natural beauty with a "leather-like" feel. (I'm not saying which one is better or worse...)
design features
Since the estimated selling price is around 8,000 to 10,000 yen, I tried to look for something stylish rather than a slightly unfashionable shape that would fit a lot.
This is because the standard business card holder has a width of about 110 mm, which is the length of a business card + play + folding of the gusset, but this time it is 105 mm, eliminating play and optimizing the size. . (Initially, I specified 95mm, but after using a sample, I settled on 105mm.)
This is the original design drawing
Well, how many people will like it?
Looking forward to it.
finished product
