日本製のレザー新シリーズnada_top

Leather new series nada made in Japan

We are promoting the development of new products for business card holders and coin cases.

This time we focused on

First-class Japanese technology

That's why I went to Nadaya Co., Ltd., a factory with super veteran craftsmen who have been on the road for 50 years.

leather selection

Emboss, shrink, glass, oil, slime...etc

there was anything

Among them, I tried to select the smell and feel, aiming for something that brings out the leather-likeness to the fore .

I just chose the leather you see unfolding in the photo below.

A very popular factory with a 3-month waiting period

Choose the leather, decide on the outline of the product design, and place the order!

I thought

"When are you coming up?"

I asked.

"About 90 days "

There are so many orders from various places, so it seems that it will take that much.

That's a sign of good skill.

(By the way, it seems that the defective product rate is amazing 0% )

Considering the quality, it will be a suitable item to give as a gift.

I hope you look forward to Christmas.

I think.

State of manufacture

Prototype

When we actually used the samples we received, we found areas that needed improvement and flaws in the design, and made five revisions.

There are 5 colors, so I haven't checked the others, but if you show me a part, it looks like this.

Business card holder and coin case.

The coin case is relatively orthodox, but the business card holder has a sharp design.

I think you can see the skin color part.

The purpose is to prepare a pocket so that you can put things in an S-shaped cut and to show off the color of one point.

In addition, the S-shaped cut subtly includes the meaning of a brand logo that resembles the "S" in STYLE=.

High-grade Italian leather x 50 years of craftsmanship

We chose Italian leather, which has a "leather-like" feel to the touch, gloss, and smell.

The colors are red, navy, and brown, as shown in the picture.

Black and khaki not shown in the photo.

I received a color swatch like this.

Nume leather is used for the interior because it is the closest to the original appearance.

↑ Nume leather. It's OK if you think it's leather without embossing or surface treatment.

Most of STYLE='s best sellers so far have been embossed.

In a sense, I think it was more of an "artificial" beauty with human touches such as embossing, rather than a natural beauty with a "leather-like" feel. (I'm not saying which one is better or worse...)

design features

Since the estimated selling price is around 8,000 to 10,000 yen, I tried to look for something stylish rather than a slightly unfashionable shape that would fit a lot.

This is because the standard business card holder has a width of about 110 mm, which is the length of a business card + play + folding of the gusset, but this time it is 105 mm, eliminating play and optimizing the size. . (Initially, I specified 95mm, but after using a sample, I settled on 105mm.)

This is the original design drawing

Well, how many people will like it?

Looking forward to it.

finished product

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